WHERE: Hutchinson, Kansas
EARLY BIRD PRICES (before April 17)
$25 evening awards social hour only
(Prices increase by $10 after April 17)
The gravity-defying plans for the 2014 KPC Conference are coming together. Mark you calendar for Friday, May 2 and meet your KPC friends at the Cosmosphere in Hutchinson for a day of learning, networking and celebrating.
We’re changing conference up this year by meeting on a weekday from about 10 a.m. to 7 p.m. Your conference registration includes admission to the Cosmosphere.
“Getting It First vs. Getting It Right”
In the age of the 24/7 news cycle and everyone’s non-stop access to social media, news organizations have to find a balance between getting the story first and getting it right.
As one panelist puts it, “When doing spot news, report what you know, report what you see, report what witnesses saw, but even report what you don’t know.”
But newsmakers are also trying to protect a brand during spot news, which may be just as difficult.
Ray Hemman is the public information director for Hutchinson USD 308. He also does some Web/tech work and directs crisis management for the district of 5,000 pre-K to 12 students with a staff of approximately 900.
Kristen Roderick is the mobile and social media editor at The Hutchinson News, which has a circulation of more than 30,000. She started The Hutchinson News Facebook page, which has grown to more than 10,000 likes.
Phil White is a multimedia journalist for KAKE News of Wichita and an avid Twitter user (@phil_white). He developed his philosophy for covering spot news during his days in radio, working for KFDI Radio in Wichita and KJCK Radio in Junction City.
"What Will You Be Famous For?"
Speaker: Lori Bower
Whether it’s your personal brand or that of your company, the key to standing out is to be different. Some call it positioning. Others call it a unique selling proposition. Any way you slice it, finding that point of difference is tough. Lori will talk to us about a different way to think about it: the fame factor.
As chief of BowerComm Marketing Communications, Lori Bower helps organizations large and small figure out the 5 W’s of communication: who we are communicating to, what are we saying, why should they believe us, and when and where should we reach them. Lori lives on a family farm in McPherson County, yet commutes via Skype most days to Chicago, where she spends about 60 percent of her time as an account director for Slack and Company, a leading B2B communications agency.
“Champagne Taste on a Nominal Budget”
Speaker: Rachel Groene
Fairs across the country struggle. Some have even closed. But the Kansas State Fair’s innovative efforts have helped attract new, younger audiences, increasing the event’s long-term viability.
Working within a shoestring budget, the fair integrates offline and online efforts for maximum effect. In our hour-long discussion of marketing and branding, we’ll address owned media, earned media and paid media. Regardless of the event or company, understanding these three elements’ place within branding and marketing can help make the most of any budget.
Rachel Groene is brand director at Greteman Group of Wichita. She takes multi-tasking to a new level. Her long list of accomplishments convinces us there must be wings on those designer heels. Whether coordinating a video shoot for FlightSafety, handling 1,001 details for Airbus Wichita’s 10th anniversary or helping ensure smooth sailing for media covering the Kansas State Fair, Rachel handles it all with finesse and passion.
Throughout the day, we’ll recognize our Communicator of Achievement and state contest winners. We’ll also elect a new slate of officers and vote on bylaw and scholarship changes during our annual business meeting.
Although most folks will be able to travel to Hutchinson and home in the single day, we have a block of rooms available at Hampton Inn, 1402 1/2 E. 11th Ave. The block is for May 1, for those wanting to come in Thursday, and May 2, for those wanting to see more of Hutchinson on Saturday.
The room rate is $99.99. Call 620-665-9800 and ask for the Kansas Professional Communicators room block.
Photo of Cosmosphere copyright Dan Leeth. Used with permission.